by Jon Wuebben – Founder and CEO of Content Launch
Winning in the Prosumer Age
Jon reveals how to plan for the future of marketing…and the future of business itself.
The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer.
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REQUIRED READING: “THE INEVITABLE” BY KEVIN KELLY
In his epic 2016 book, “The Inevitable: Understanding the 12 Technological Forces That Will Shape the Future“, Kevin Kelly explains that “the wide, fast-moving system of technology bends the culture subtly, but steadily, so it amplifies the following forces: Becoming,...
WHAT IS THE “PROSUMER”?
The prosumer is the new consumer. One of the key ideas that Futurist Alvin Toffler wrote about in his book, The Third Wave, which came out in 1980, was a revolutionary idea that he called the “Prosumer”. He said, “in the future, the role of producers and consumers...
WAS MEGATRENDS AUTHOR JOHN NAISBITT CORRECT ON HIS FUTURE PREDICTIONS?
In 1984, Futurist John Naisbitt wrote MegaTrends, a best selling book that became a landmark study. To craft his epic book, he used the research technique known as “content analysis,” employed by the American intelligence services during World War II. Naisbitt and his...
Best Selling Author
Hi, and thanks for visiting! I am Founder & CEO of Content Launch, a content marketing software firm and the Author of “Future Marketing: Winning in the Prosumer Age” and “Content is Currency: Developing Powerful Content for Web & Mobile” (2012). In my free time I enjoy reading, traveling and writing pop songs on my piano. I live in beautiful San Diego County, California.
Other Books by Jon Wuebben
Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides…
Content Is Currency
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content…
Future Marketing Book Reviews
Future Marketing is a provocative guide to the emerging synthesis of communications and innovation. Read this book – it will make you rethink your entire marketing approach.
– Jay Baer
President of Convince & Convert and best-selling author of Youtility.
Jon offers big-picture thinking on how marketing is rapidly changing. Because it is! But he also offers practical solutions for what you can do to succeed in this brand new world — right here, right now.
– Ann Handley
Chief Content Officer – MarketingProfs.
If you want to map a content marketing course to the future, settle in to Jon Wuebben’s book and prepare for a wild ride to success.
– Michael Stelzner
Founder & CEO, Social Media Examiner.