About The Book 

Future Marketing

The Singularity is here.

The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency and quality of life, for everyone, the world over. Well-known marketing industry leader, Jon Wuebben, draws on the latest research, data and predictions across multiple disciplines to show you:

• How cultural and technological shifts will impact the marketing practice
• How content marketing and marketing technology will change
• How to transition from brand messages to multi-sensory “experiences”
• Why “platforms” will supplant brands for building an audience
• Why “Mega Trends” will serve as signposts for connecting with your audience
• What the world’s foremost futurists are predicting for the next 15 years
• Why the “Prosumer” will be the new customer
• What the marketing practice will look like in the year 2021 & 2030
• How to plan whether you’re an enterprise, agency, SMB or a local business

Like everything else, marketing will change dramatically in the coming years. Future Marketing is your handbook to navigate the exciting, upcoming terrain. So, take a seat, buckle up and get ready; the train to the future of marketing is leaving the station!

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