by Jon Wuebben | Nov 15, 2017 | Future Of Marketing
In his epic 2016 book, “The Inevitable: Understanding the 12 Technological Forces That Will Shape the Future“, Kevin Kelly explains that “the wide, fast-moving system of technology bends the culture subtly, but steadily, so it amplifies the following forces: Becoming,...
by Jon Wuebben | Oct 4, 2016 | Prosumers
The prosumer is the new consumer. One of the key ideas that Futurist Alvin Toffler wrote about in his book, The Third Wave, which came out in 1980, was a revolutionary idea that he called the “Prosumer”. He said, “in the future, the role of producers and consumers...
by Jon Wuebben | Oct 4, 2016 | MegaTrends
In 1984, Futurist John Naisbitt wrote MegaTrends, a best selling book that became a landmark study. To craft his epic book, he used the research technique known as “content analysis,” employed by the American intelligence services during World War II. Naisbitt and his...
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