Future Marketing Blog

REQUIRED READING: “THE INEVITABLE” BY KEVIN KELLY

REQUIRED READING: “THE INEVITABLE” BY KEVIN KELLY

In his epic 2016 book, “The Inevitable: Understanding the 12 Technological Forces That Will Shape the Future“, Kevin Kelly explains that “the wide, fast-moving system of technology bends the culture subtly, but steadily, so it amplifies the following forces: Becoming,...

WHAT IS THE “PROSUMER”?

WHAT IS THE “PROSUMER”?

The prosumer is the new consumer. One of the key ideas that Futurist Alvin Toffler wrote about in his book, The Third Wave, which came out in 1980, was a revolutionary idea that he called the “Prosumer”. He said, “in the future, the role of producers and consumers...

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