Future Marketing Blog
REQUIRED READING: “THE INEVITABLE” BY KEVIN KELLY
In his epic 2016 book, “The Inevitable: Understanding the 12 Technological Forces That Will Shape the Future“, Kevin Kelly explains that “the wide, fast-moving system of technology bends the culture subtly, but steadily, so it amplifies the following forces: Becoming,...
WHAT IS THE “PROSUMER”?
The prosumer is the new consumer. One of the key ideas that Futurist Alvin Toffler wrote about in his book, The Third Wave, which came out in 1980, was a revolutionary idea that he called the “Prosumer”. He said, “in the future, the role of producers and consumers...
WAS MEGATRENDS AUTHOR JOHN NAISBITT CORRECT ON HIS FUTURE PREDICTIONS?
In 1984, Futurist John Naisbitt wrote MegaTrends, a best selling book that became a landmark study. To craft his epic book, he used the research technique known as “content analysis,” employed by the American intelligence services during World War II. Naisbitt and his...