Book Reviews

“In the past, we were all consumers. As technology evolves before us – we are all now prosumers. Every one of us is now researcher, reviewer, editor and expert on some topic. So, the lines between marketing, customer and influencer begin blurring substantially. Jon has artfully recognized this and constructed a pragmatic roadmap to help navigate us through this blur. An outstanding book.”

– Robert Rose, Chief Strategy Advisor, Content Marketing Institute

“Jon offers big-picture thinking on how marketing is rapidly changing. Because it is! But he also offers practical solutions for what you can do to succeed in this brand new world — right here, right now.”

– Ann Handley, Chief Content Officer – MarketingProfs

“Right now is the best time to “future proof” your marketing plan. There is a clear opportunity for those organizations to rethink how they’ve been communicating with consumers. Those that create better customer experiences will win…it’s that simple. Future Marketing is the roadmap to help you get there.”

– Joe Pulizzi, Founder, Content Marketing Institute

“Surviving the Digital Age as a business is tough. Surviving (and thriving) for the long term is even harder. But this exactly why Jon Wuebben’s Future Marketing is so important. As businesses, we must do what it takes to stay ahead of the curve, and Jon gives you the steps, strategy, and plan to achieve just that.”

– Marcus Sheridan, President, The Sales Lion

“Want an express ride into the minds of today’s consumers? Jon shows you how to prepare your marketing for the new digital age!”

– Tim Ash, CEO of SiteTuners, Bestselling Author of Landing Page Optimization, Chair of Conversion Conference

“Jon Wuebben provides a comprehensive insight into the state of marketing through the lens of the past, the current and the next two decades. His insights are grounded in research, examples and intuition. His enthusiasm for the future of marketing is contagious.”

– Bernie Borges, CEO, Find and Convert

“If you want to read a book about what has and hasn’t worked for marketers in the past, or today, you have roughly a million choices. However, if it’s the future that intrigues you, Jon’s book stands alone. It’s a fascinating take on marketing. Bravo to Jon for having the vision—and huevos—to take us time traveling forward.”

– Barry Feldman, President, Feldman Creative

“Marketers can often feel like they’re running on a daily hamster wheel of change. With Future Marketing, Jon Wuebben gathers data and insights to paint the exciting BIG picture of what’s to come and how we’ll get there. You’ll be energized along the way with a vision that moves you well beyond the buzz!”

– Deana Goldasich, President, Well Planned Web, LLC

“If you’re gazing out over the futurescape of marketing and thinking it similar to a fumble on the one-yard line or driving in rush-hour traffic, Future Marketing provides a thought-provoking roadmap highlighting the many factors – customers, technology and culture – you’d be well advised to heed.”

– Jay Durgan, Chief Content & Marketing Officer, Media Mobz

“You are holding in your hands a clear-eyed vision of what is coming next in the marketing business. Lets face it, most marketers are several years behind the big trends. This book is a fast way to get caught up. In Future Marketing, Jon also provides a practical look at where we are today.”

– Andy Crestodina, CEO, Orbit Media

“If you want to future-proof your brand’s marketing and content strategy, read Future Marketing. And after you finish with Jon Wuebben’s brilliant book, maybe you could read my book, Digital Sense? That’s right, an ad in a book blurb. #nextlevel.”

– Travis Wright, CMO/CTO, CCP Digital & Author of Digital Sense

“The marketers that I admire most are the ones who are one step ahead of the current trends; the ones who take the timeless tactics of the past and mash them up with the present while embracing the uncertainty of the future. Jon Wuebben is two steps ahead with his latest book, Future Marketing. It’s a field guide to not only future proofing your business, but also your career as a marketer.”

– Jason Miller, Global Content Marketing Leader, LinkedIn

“Marketing in 2017 is hard enough. But the leaders in our industry are looking forward. We need to think about what consumer and buying trends will shape the marketing strategies of the future. And that’s why Jon’s brilliant coverage in “Future Marketing” is so helpful. Grounded in the present, but looking to the future implications of bots, AI, VR, AR and changing consumer habits will have on marketing today and tomorrow.”

– Michael Brenner, CEO, Marketing Insider Group

“I was there at the beginning of Internet Marketing in 1993, so it is very interesting to see a futurist look 10, 20 and 30 years into the future. Jon’s ideas make sense. I’d love to see one of his predictions come true: No more spam. That’s because marketers will have idealized consumer profiles so they won’t waste time targeting people who are not interested in their products. If you are looking to bring your marketing up to date today, Jon offers great advice and insights that bring you up to speed with today’s tools and a short-term forecast that can help any company get on track with the trends that will shape the future.”

– Dan Janal, PR LEADS, Author “Reporters Are Looking for YOU!”

“In a thought-provoking manner, Jon Wuebben discusses the trends in marketing and what it means for companies to continue getting the consumer’s attention in an information overloaded world. The author, an expert in managing content in the digital age, provides different perspectives and examples about the “new way” of promoting services and products though online channels. The book highlights the increased complexity and technological advancements and offers strategies how do deal with it. The future of marketing is and can be very overwhelming and we all need help to deal with it. This book provides a valuable overview with relevant content.”

– Simon Vetter, CEO, Stand Out International

“I cruised through this book! Why? Because Jon Wuebben has crafted an optimistic but altogether viable view of what the future of marketing will look like and I want in! This book is not about tactics nor should it be. That said, this is a book that any marketer will find incredibly valuable and thought provoking. Don’t be surprised if this books makes the resources slide in my next talk. There are certainly negative predictions for our future. I personally love the post-apocalyptic genre, but I don’t want to live it. What Jon does is show us our bright future in marketing and how we can get there starting today! Read this book, you’ll love it!”

– Jon-Mikel Bailey, President, Wood Street Inc

“Future Marketing is a provocative guide to the emerging synthesis of communications and innovation. Read this book – it will make you rethink your entire marketing approach.”

– Jay Baer, President of Convince & Convert and best-selling author of Youtility

“Jon’s been a popular speaker at Content Marketing Conference for years, and his third book Future Marketing is yet another well documented journey where marketing possibility and probability collide. You’ll find vision that’s rooted with the greatest futurists of all time, and marketing predictions grounded by the content marketing revolutionaries. When you dive into the future, you’ll surface with Jon’s take on how consumers and promoters and providers all play together in the sandbox of the future, with new tools, tactics and techniques that accelerate business growth in strange and mysterious ways.”

– Byron White, Chair, Content Marketing Conference, CEO, WriterAccess

“If you want to map a content marketing course to the future, settle in to Jon Wuebben’s book and prepare for a wild ride to success.”

– Michael Stelzner, Founder & CEO, Social Media Examiner

“Future Marketing helps you think and do differently from everyone else. This book can and should serve as a first step to expanding your content marketing practices. I don’t think I have the guts to make predictions 5 years into the future, let alone 10+ years. But Jon does. And he might just be spot on. A highly recommended read for all marketers and business owners.”

– Arnie Kuenn, President, Vertical Measures

“Marketing is very exciting and fast moving, it’s important not just to ‘react’ to the changes; we also need to step back and plan for future changes. Jon provides amazing insights into what is coming in marketing and is a must read for any marketer in the industry.”

– Ian Cleary, Founder & CEO, Razor Social

“Businesses are no longer completely in control of their products, brands and messages. The consumer, or ‘prosumer’ is now in control. Jon Wuebben knocked this book out of the park handing you a clear way to build a human business with the right influence, at the right time, and with the right people.”

– Bryan Kramer – CEO, Pure Matter / Best Selling Author, TED Speaker

“One of the many things I admire about Jon Wuebben is his ability to be forward thinking with ideas on business and marketing. “Future Marketing: Winning In The Prosumer Age” takes these ideas and provides a road map and real examples of how the future of marketing is happening right now. If you want to be a part of it, read this book!”

– Pamela Muldoon, President, Muldoon Media

“No matter what the trend, those that get started sooner reap the biggest rewards. Business leaders should be in the habit of embracing what is coming and not wait for what has is fashionable. This book has given me the map I need to chart an early path into the minds of my prospects using content and smart marketing.”

– Brian Massey, Founder & CEO, Conversion Sciences

“Whether you’re a startup or a small business veteran, Future Marketing is a must read! As an entrepreneur you don’t just need to know what the trends are — you need to understand how to apply what’s happening to your business so that you can bob and weave right along with it. Future Marketing is both a trend book and a guidepost that you can use to understand which trends will hit your business and how to leverage new technologies to support your business. If you’re feeling overwhelmed by the speed of entrepreneurship, Future Marketing is for you.”

– Ivana Taylor, CEO, Third Force Marketing, Publisher of DIY Marketers

“Most business books teach tactics or strategy for today’s environment. But rarely do we journey into the future to think about what’s possible – which is exactly what Future Marketing does. This book should be the guiding light for all marketers, to help you think about your marketing and your company in new ways. Its grand in scope and deep on ideas, exactly what we need to be prepared for tomorrow.”

– Carla Johnson, Chief Experience Officer, Type A Communications and Co-Author of Experiences: The 7th Era of Marketing

“Jon Wuebben takes a big risk trying to predict the future and how we will need to adapt as marketers as our society evolves. The book will have you questioning some of your current assumptions. Future Marketing will force you to plan for the future and stay ahead of the curve.”

– Bryan Eisenberg, CEO, Eisenberg Holdings

“We’re all prosumers now: both producers and consumers of content. Wuebben explains clearly the implications of this societal shift, along with the shift to post-capitalism, where economic welfare is measured less by the accumulation of market capital and more by the aggregation of social capital. There are many books about past and current trends in marketing. But if you want to know about how to prepare for the future of marketing, you need to read this book.”

– Pawan Deshpande, Founder & CEO, Curata

“This book couldn’t have been written at a better time. It’s the perfect look into what the future will be for marketers and consumers around the world. The round up of futurists’ comments are intriguing and fascinating, too. I recommend this book to anyone in or wanting to get into marketing. So much so, in fact, I’ve recommended it to my students at the Kelley School of Business.”

– Chad Pollitt, VP of Audience, Native Advertising Institute

“This is by far a must read for anyone who is an entrepreneur or marketer in today’s sharing economy. Jon touches on many mega-trends happening right now and in the future that if you understand will pay dividends down the line. I was very impressed with the completeness of the concepts and truly believe that there is something for everyone in this book. Furthermore, Jon lets you know what other specific books may help you on your journey. I plan to get a few more of the books highlighted in Future Marketing to get more of an understanding of the big picture so I may apply them to my own business. I wholeheartedly recommend this book to everyone!”

– Jason Bhatti

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